Frequently Asked Questions - FAQ
Website Development
We specialize in WordPress for corporate websites and portals, as it offers great flexibility, security, and is highly SEO-friendly. For custom projects, we use modern technologies depending on the requirements of the project.
It means that the website detects the user's device (mobile, tablet, desktop) and automatically rearranges its elements so that it looks perfect and is easy to use on every screen.
Yes, we have specialized copywriters who create the content for your website, ensuring that it is persuasive for the reader and optimized for search engines (SEO Copywriting).
Dramatically. If a website takes more than 3 seconds to load, 40% of users leave. Speed is also an official ranking factor for Google.
eShop Development (E-commerce)
There is no technical limit. The eShops we develop can support anywhere from a few dozen to tens of thousands of products, as long as they are hosted on a suitable server (hosting).
Absolutely. We use high-level SSL encryption, follow PCI-DSS standards for payment systems, and implement 3D Secure to protect cardholders.
How are shipping costs calculated in an eShop?
We can set a fixed shipping fee, free shipping above a certain order value, charges based on the weight/volume of the product, or charges depending on the location (e.g. remote areas).
Yes, the platforms we use fully support the sale of digital and downloadable products, automatically sending the file to the customer after payment.
It occurs when a user adds products to their cart but leaves without completing the purchase. We address it by setting up automated emails that remind them about their cart (perhaps with a small discount code) and through Remarketing & Retargeting campaigns.
Through a very simple management panel. Every time a purchase is made, the inventory is automatically reduced, you receive an email/notification, and you can change the order status (e.g. "Processing", "Shipped").
Yes. We can create a "Wholesale Members" area where approved professionals can log in and see different (discounted) prices, minimum order quantities, and different payment methods.
Absolutely. You can create coupons (percentage-based or fixed-amount), "Buy 1, Get 1 Free" offers, flash sales with a countdown timer, or free shipping for specific days.
Integrations / APIs
It is an automation that connects your eShop with the ERP system of your physical business. This way, if a price or inventory level changes in the store, the eShop is automatically updated in real time (and vice versa).
We have experience integrating eShops with the most popular ERP systems in the Greek market, such as Softone, Soft1, Atlantis, Pylon (Epsilon Net), Megatron, Galaxy (SingularLogic), and more.
By integrating the Courier company’s API (ACS, Geniki Taxydromiki, Speedex, Courier Center, Box Now, etc.), you can generate the shipping voucher with one click directly from the eShop, without having to re-enter the customer’s details.
Yes, we connect the website with SMS Gateways. The customer automatically receives an SMS when their order is being packaged or when it is handed over to the courier, along with the tracking number.
It is a file automatically generated by your eShop that contains all your products, prices, images, and availability. It is essential for feeding price comparison platforms (Skroutz, BestPrice, Glami) so that your products can be displayed there.
They save you time and generate sales. Examples include a "Welcome Email" for new subscribers, a "Happy Birthday" email with a gift on their birthday, or emails based on the products they viewed on the website.
Digital Marketing & Strategy
It includes competitor analysis, defining the Buyer Persona (ideal customer), selecting the appropriate channels (Social Media, Google), content creation, setting up advertising campaigns, and continuous optimization based on data.
Paid advertising (Meta / Google Ads) can generate traffic and leads / sales within the first few days. In contrast, strategies such as SEO and Content Marketing require 3 to 6 months to show their full potential, but they have a long-term impact.
It is a strategy where your business has a unified presence and communicates with customers across all channels (website, social media, email, physical store), in a way that each channel complements the others.
It is the process of improving your website so that a higher percentage of your existing visitors take the action you want (make a purchase or submit a contact form), without having to spend more money on advertising.
Because most users do not make a purchase the first time they see a brand. The funnel (sales funnel) guides the user from the awareness stage (Awareness), to interest (Consideration), and ultimately to purchase (Conversion).
It is the extent to which consumers recognize and remember your brand. It is measured through searches for your brand name on Google, social media reach, and mentions of your brand.
Yes, our creative team designs static banners, graphics, and optimized short-form videos (Reels / TikTok) that capture the user's attention within the first 3 seconds.
Lead Generation
It is the process of attracting and converting potential users into "leads" (people who have expressed interest and provided their name, phone number, or email). It is aimed at service-based businesses, Real Estate, B2B, insurance, medical centers, educational institutions, and more.
Through targeted advertising that directs users to dedicated Landing Pages with contact forms, or through the native Lead Forms of Facebook, Instagram, and LinkedIn.
It is a free incentive you offer to users in exchange for their contact details. It can be an e-book, a free guide, a checklist, a free quote, or a discount coupon.
Instead of broad advertising, we use narrow targeting based on interests, behavior, and demographic characteristics. We also add qualifying questions to the forms to exclude users who do not belong to your target audience.
A CRM is customer relationship management software (e.g. HubSpot, Salesforce, Pipedrive). We connect your website and advertising forms to your CRM, so that as soon as a lead comes in, your sales team can see it immediately and contact them.
It is the process of scoring potential customers based on their actions. For example, a user who simply downloaded an e-book receives 10 points, while a user who viewed the pricing page 3 times receives 50 points and is considered a "hot lead".
It connects you with either property owners who want to list their property with your agency (Listing Leads) or serious buyers / investors looking for specific properties, reducing unnecessary phone calls.
Social Media Advertising (Meta, TikTok, LinkedIN Ads)
Because the organic reach (free exposure) of these platforms has dropped below 5%. Without advertising, your posts are shown to only a small percentage of your existing followers.
They are codes that we place on your website. They track user actions (e.g. which products they viewed, whether they made a purchase) and send the data back to Facebook / Instagram, allowing the creation of highly targeted advertising campaigns.
It is a powerful Meta feature. We upload a list of your best customers, and the algorithm finds hundreds of thousands of other users in Greece who have very similar behavior and characteristics to them.
When the target audience is young (18-35), or when the product / service can be presented in a highly visual, authentic, and entertaining way through video.
Exclusively at B2B (Business-to-Business) businesses. It allows you to target users based on their job title (e.g. CEOs, HR Managers), their company, or their industry.
It is the testing of two different versions of an ad (e.g. a different image or different copy) with the same audience, to determine which one delivers the best results at the lowest cost.
It occurs when the same ad is shown too many times to the same audience, causing users to lose interest, stop clicking, and driving up costs. Our team addresses this by regularly refreshing the creatives.
Yes, it is an excellent strategy for businesses that want to start a conversation with a customer immediately, either to book an appointment or provide a quote.
It is the metric that shows how many euros you generate in revenue for every €1 you spend on advertising. If you spend €100 and generate €500 in sales, your ROAS is 5x (or 500%).
Google Ads & SEO (Search Engine Optimization)
With Google Ads, you pay for each click (PPC) and appear immediately in the sponsored results at the top. With SEO, you optimize your website to appear in the organic (free) results, which takes time but builds long-term value.
It is Google's advertising billing model where you do not pay for your ad to be displayed, but ONLY when a user clicks on it and visits your website.
They are the phrases that users type into Google's search bar when they are looking for something (e.g. "digital marketing Athens"). In SEO and Google Ads, we target these exact keywords.
It is a free Google tool that allows us to monitor how your website performs in organic search results, which keywords it appears for, and whether there are any technical errors.
It includes optimizing the website’s code, loading speed, security (HTTPS), proper URL structure, and sitemap creation, so that Google bots can easily crawl and understand it.
It refers to the actions taken within your website’s pages: the proper use of headings (H1, H2), the optimization of titles (Meta Titles), descriptions (Meta Descriptions), and the quality of the content itself.
Off-Page SEO refers to actions taken outside your website. The most important part is Backlinks, meaning links from other trustworthy and relevant websites that lead to your site, acting as a "vote of confidence" for Google.
It is the optimization for local searches (e.g. "coffee shop near me"). Google Business Profile is your business listing on Google Maps, which helps attract many customers at a local level.
They are a type of campaign powered by Google's AI. With a single campaign, your ads are automatically displayed across Google's entire network: Search, YouTube, Gmail, Maps, and the Display Network.
Search engines now provide direct answers to users using AI. For your business to appear there, your website content needs to answer specific questions and have properly structured data (Schema Markup).
Hosting & Maintenance
It is the "rental" of space on a powerful computer (server) that is permanently connected to the internet, so that your website files are accessible worldwide 24/7.
It is a technology that encrypts the data exchanged between the user and your website (e.g. passwords, card details). It is recognized by the padlock icon and "https://" in the address bar. Without it, browsers display a "Not Secure" warning.
A website is like a car. It requires regular software updates (WordPress, plugins), security backups, and checks for malware. Without maintenance, the website can become slow, vulnerable to hackers, and may develop functional issues.
Specialized systems monitor your website every minute. If, for any reason (e.g. a server issue), the website goes down, our team is immediately notified and takes action before your customers even notice.
With our support packages, we keep daily or weekly automated backups, which are stored on a separate Cloud Server, so that in the event of an emergency, we can restore your website within minutes.
If you have a maintenance contract with us, our firewalls usually block the attack. If a breach nevertheless occurs, we isolate the website, remove the malicious code, change all passwords, and restore it to secure operation.
It is a network of servers distributed around the world. It stores copies of your website and serves them to users from the nearest server, dramatically improving loading speed, especially if you have customers from abroad.
It is the percentage of time that the website is online and functioning properly. The servers we use at GATE Digital offer 99.9% Uptime, ensuring that you never lose customers due to technical downtime.
Yes, we integrate dedicated Cookie Banners for user consent, create a Privacy Policy page, and ensure that contact forms fully comply with European regulations regarding personal data.
Absolutely. We undertake the complete and secure migration of your files, databases, and emails to our premium servers, without any interruption to your website’s operation.
Process, Costs & General Questions
We start with a free consultation meeting (online or in person), where we analyze your needs. We then send you a detailed financial and technical proposal. Once it is approved and the deposit is paid, implementation begins.
We provide you with access to a staging link so you can view the design progress in real time, while the GATE Digital Project Manager remains in constant communication with you.
Typically, payment is made in installments: 40% as a deposit upon signing the agreement, a percentage midway through the project (upon presentation of the initial design), and the remaining balance upon delivery and the live launch of the website.
The cost depends on the requirements (custom design vs. template, number of pages, special features). Every project is unique, which is why we create customized proposals that meet your budget and goals.
Our Management Fee depends on the number of channels, the frequency of posts, and the amount of advertising budget we manage.
Yes, GATE Digital offers Graphic Design services. We design logos, business cards, corporate stationery, and complete Brand Books that reflect your business values.
It is your online address on the internet. We help you choose a name that is short, easy to remember, and ideally contains a keyword related to your industry.
Registering a .gr domain name costs approximately €10 (plus VAT) and is valid for 2 years, after which it needs to be renewed.
It is an email address that uses your business domain (e.g. info@domainname.gr) instead of free services such as Gmail or Yahoo. It adds credibility, professionalism, and trust for your customers.
Yes, we undertake the setup and configuration of your cloud email on professional platforms (Google Workspace / Microsoft 365) for maximum reliability and security.
Absolutely. We have clients throughout Greece, Cyprus, and abroad. Through tools such as Meet and Teams, communication and project management are handled with complete efficiency.
It is the strategy of creating valuable, free content (articles, videos, infographics) with the aim of attracting and educating your audience, establishing your business as an "authority" in your industry.
It is the collaboration with social media content creators who have a loyal audience, with the aim of promoting your products or services. We help you find the right influencers who align with your brand.
Yes, we design custom templates for Email Newsletters and set up campaigns on platforms such as Mailchimp, helping you maintain an ongoing connection with your customer base.
It is Google's official, advanced tool that tracks visitor behavior on your website. We install it on every project so we can understand where users come from and what they do on your website.
We can integrate dedicated links or QR codes into your website that direct customers straight to your review page, as well as set up automated emails after a purchase.
Absolutely. After delivering each project, we conduct a detailed training session (usually via a recorded video call, so you always have access to it) for the person or team who will be managing the website.
Yes, we can develop multilingual (Multi-language) websites and eShops, as well as systems that automatically change the currency based on the user's country.
It is a tool (e.g. Hotjar) that visually records where users click and how far they scroll down your page. It helps us understand what confuses them and improve your sales.
It is a system where third parties (affiliates) promote your eShop products and are paid a commission ONLY when they generate a completed sale. We can integrate such a system into your eShop.
Through in-depth market research, identifying "gaps" left by competitors, superior creative (ads that stand out), and continuous optimization of the Landing Page for the maximum Conversion Rate.
It refers to visitors who come to your website because they found you in Google's organic search results, without you having paid for their click at that moment. It is the highest-quality traffic.
Yes, in addition to implementation, we act as strategic partners. We can analyze your existing digital presence and provide you with a clear action plan (Auditing & Consulting).
It’s very simple! You can fill out the contact form on our website, send us an email at sales@gatedigital.gr, or call us to schedule our first meeting.
